B2B-Digital-Marketing by Asif Ikbal Bhuiya

Introduction: It is not easy to keep on, selling your products and services to your existing customers. Because the competition is keenly looking at your customers to take away some of your business and also not to allow, you to sell any more. Your own people in marketing and support have to be alert in keeping the competition away. Some of these customers, who are big or corporates are termed as a Business. Since you are doing business with large clients, you are also fairly big and known as Business. Such a Business to Business relationship, is briefly called B2B. Your volume of revenue from your clients is continued by constant interactions, at all the levels of management. Profitability and future sales are usually of high order and have to be sustained by exploiting digital marketing methods.

Caring For The Customer: Taking care of the customer, at minute and intricate level, is the priority to grow in the B2B segment. Dedicated sales personnel, are even designated as Account Manager, because the person manages the entire relationship with every Account, or the B2B customer.

Digital Marketing in B2B: Digital marketing means making best use of technology, for improved effectiveness. Digital marketing covers every communication like email, sharing customer account details online, providing privileged access to information about your company’s products and services, etc. You have to nurture the relationship with your key accounts by giving preference to them, over the others. One of the simple marketing tactics used is to delight customers by periodic e-mailers that give complete update of your future plan, about developing your product and services.

Reciprocal Understanding Of B2B relationship: The key personnel of your corporate business rely on your support to improve on their business too. Thereby both sides stand to benefit. Your valuable client will get to know, first, about the new products. This can be done best by deploying technology. For example, you could share links to your site or and database that highlights your product plans, in comparison with the competition. Your customer is happy to stay with you by limiting opportunities to the competition, since they are updated about the bedge, you have over the competition. Digital communication enables increased trust in your organization and the relationship between you.

Adding New B2B Clients: With conscious and untiring efforts to sustain B2B relationship with existing customers, it is also necessary to add new B2B customers using technology. Proven digital marketing strategies over the internet are

  • online research to identify B2B prospects
  • enabling easy access to information on your product and services on your web site 
  • Search Engine Optimized web site for easy navigation of information about your offerings 
  • providing links to your site through articles of other sites 
  • PPC campaigns to direct interested B2B prospects to your web site 
  • carrying on promotions in social media 
  • driving promotions with online customer reviews 
  • online video promotions through YouTube 
  • prompting with customer referrals for promotion.  

Conclusion: Professional organizations recognize the role of technology to retain and enhance B2B marketing. Only the businesses that outsmart others using technology can succeed and grow. If you feel, you lack this expertise, outsource them and learn to manage this methodology on your own, sooner than later.


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